Tag: artificial-intelligence
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How to Track AI Traffic in Google Analytics or GA4
AI platforms like ChatGPT and Perplexity are becoming major website traffic sources. Learn how to track AI traffic in GA4 with custom channel groups, referral rules, and dashboards.
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Bernie Sanders’ AI Ownership Proposal: What Businesses Should Know About the Future of AI
Artificial intelligence is quickly becoming more than just a technology conversation. Bernie Sanders’ proposal for public ownership stakes in major AI companies highlights growing concerns around AI regulation, economic power, and the future of business. Here’s what organizations should pay attention to as AI policy discussions continue to evolve.
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Dettmann Media Launches New Speaking & Workshops Page Focused on Practical Marketing, Analytics, and AI Education
Dettmann Media is excited to officially launch its new Speaking & Workshops page, expanding its focus beyond consulting services to include educational presentations, workshops, and training sessions for businesses, nonprofits, organizations, and community groups.
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Why Google’s New AI Search Reporting Could Reshape SEO Strategy
Google is expanding Search Console reporting to include performance data tied to AI-generated search experiences and AI Mode interactions.
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Google Just Changed Search Again. This Time, It’s Different.
At Google I/O 2026, the company unveiled what it called the “biggest upgrade” to Search in more than 25 years. The update introduces deeper AI integration, conversational search experiences, AI-powered agents, and search results that increasingly act more like an assistant than a traditional list of links. And honestly? This is probably the clearest signal…
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Google Cloud Next 2026: What Marketers and Businesses Need to Understand About the ‘Agentic Era’
AI is no longer experimental. It’s production infrastructure. Even Google Cloud leadership said the “experimental phase is behind us” and the real challenge now is scaling AI across organizations.
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Meta’s New Manus AI Tool Could Change Marketing Faster Than Any Algorithm Update
Meta quietly rolled out a new product that could have a bigger impact on digital marketing than any Facebook algorithm update, Ads Manager change, or targeting restriction we’ve seen in the last decade.
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Search Is Now Personal: What Google’s AI Mode Means for Marketers
Google’s latest update to Search, introducing Personal Intelligence inside AI Mode, makes one thing clear: search is no longer just about keywords or queries. It is about context, intent, and the individual behind the screen. This is not a future trend. It is already happening.
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The Modern Marketing Funnel: How AI Is Changing the Customer Journey
Discover how AI is transforming the traditional marketing funnel into a modern customer journey. Learn how businesses can adapt their strategy, content, and analytics with help from Dettmann Media.
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OpenAI’s Privacy Update Signals a Bigger Shift in AI, Ads, and Digital Trust
OpenAI recently updated its Privacy Policy, outlining changes related to ads, data transparency, teen safeguards, and new product features. On paper, it looks like a standard policy update. In reality, it signals something much bigger for marketers.
