Tag: business

• How to Track AI Traffic in Google Analytics or GA4

  

  AI platforms like ChatGPT and Perplexity are becoming major website traffic sources. Learn how to track AI traffic in GA4 with custom channel groups, referral rules, and dashboards.

  dettmannmedia

  AI (Artificial Intelligence), Data Analysis

  ai, artificial-intelligence, business, digital-marketing, keyword-research, marketing, organic-traffic, technology

• Bernie Sanders’ AI Ownership Proposal: What Businesses Should Know About the Future of AI

  

  Artificial intelligence is quickly becoming more than just a technology conversation. Bernie Sanders’ proposal for public ownership stakes in major AI companies highlights growing concerns around AI regulation, economic power, and the future of business. Here’s what organizations should pay attention to as AI policy discussions continue to evolve.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization

  ai, artificial-intelligence, business, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo, technology

• Dettmann Media Launches New Speaking & Workshops Page Focused on Practical Marketing, Analytics, and AI Education

  

  Dettmann Media is excited to officially launch its new Speaking & Workshops page, expanding its focus beyond consulting services to include educational presentations, workshops, and training sessions for businesses, nonprofits, organizations, and community groups.

  dettmannmedia

  News

  ai, artificial-intelligence, business, education, technology

• The Modern Marketing Funnel: How AI Is Changing the Customer Journey

  

  Discover how AI is transforming the traditional marketing funnel into a modern customer journey. Learn how businesses can adapt their strategy, content, and analytics with help from Dettmann Media.

  dettmannmedia

  AI (Artificial Intelligence), Search Engine Optimization, Website Design

  ai, artificial-intelligence, business, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo

• OpenAI’s Privacy Update Signals a Bigger Shift in AI, Ads, and Digital Trust

  

  OpenAI recently updated its Privacy Policy, outlining changes related to ads, data transparency, teen safeguards, and new product features. On paper, it looks like a standard policy update. In reality, it signals something much bigger for marketers.

  dettmannmedia

  AI (Artificial Intelligence)

  ai, artificial-intelligence, business, digital-marketing, marketing, technology

• Your Not-Too-Late Digital Marketing Trends Likely to Shape 2026 Playbook

  

  Here are the trends most likely to matter in 2026, plus practical ways to act on each one. And here’s some good news … it’s not too late to act.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization

  ai, artificial-intelligence, business, digital-marketing, keyword-research, marketing, organic-traffic, Search Engine Optimization, seo, Social Media, technology

• Dettmann Media Founder To Be Guest Speaker at Digital Marketing Conference

  

  In this all-day conference, participants will explore how strategy, systems, and technology work together to drive sustainable digital marketing results.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Data Analysis, Email Marketing, Search Engine Optimization, Social Media, Website Design

  ai, artificial-intelligence, business, content-marketing, digital-marketing, Email Marketing, marketing, organic-traffic, Search Engine Optimization, seo, Social Media

• Google Unveils Scheduling Tool for Business Profiles

  

  For the first time, businesses can schedule posts to publish automatically on a future date and time, without relying on manual posting or third-party tools.

  dettmannmedia

  Content Strategy, Search Engine Optimization

  business, digital-marketing, local-seo, marketing, organic-traffic, Search Engine Optimization, seo

• Why the Offseason Is the Smartest Time to Invest in Digital Marketing

  

  Offseason planning sets up outdoor service companies for a successful busy season. Discover how smart digital marketing, SEO, and AI-optimized content now can fill your spring schedule before the rush begins.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization

  business, content-marketing, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo

• Take social media marketing seriously; they’re not janitors

  

  Social media experts for a company provide valuable insight to help maximize ROI. But they’re not office managers or even janitors.

  dettmannmedia

  Content Strategy, Social Media

  business, content-marketing, digital-marketing, marketing, Social Media