Tag: technology
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How to Track AI Traffic in Google Analytics or GA4
AI platforms like ChatGPT and Perplexity are becoming major website traffic sources. Learn how to track AI traffic in GA4 with custom channel groups, referral rules, and dashboards.
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Bernie Sanders’ AI Ownership Proposal: What Businesses Should Know About the Future of AI
Artificial intelligence is quickly becoming more than just a technology conversation. Bernie Sanders’ proposal for public ownership stakes in major AI companies highlights growing concerns around AI regulation, economic power, and the future of business. Here’s what organizations should pay attention to as AI policy discussions continue to evolve.
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Dettmann Media Launches New Speaking & Workshops Page Focused on Practical Marketing, Analytics, and AI Education
Dettmann Media is excited to officially launch its new Speaking & Workshops page, expanding its focus beyond consulting services to include educational presentations, workshops, and training sessions for businesses, nonprofits, organizations, and community groups.
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Google Cloud Next 2026: What Marketers and Businesses Need to Understand About the ‘Agentic Era’
AI is no longer experimental. It’s production infrastructure. Even Google Cloud leadership said the “experimental phase is behind us” and the real challenge now is scaling AI across organizations.
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Google Just Changed Search (Again): What AI Mode in Chrome Means for Your Marketing Strategy
Google just took another big step toward an AI-first internet. With its latest update to AI Mode in Chrome, Google is no longer just helping people search the web. It’s starting to sit alongside them while they explore it.
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Google Is Changing How Consent Works Between GA4 and Google Ads — Here’s What You Need to Know
Google is changing how consent works between GA4 and Google Ads, putting a single setting in control of advertising data. This update simplifies compliance but can directly impact your tracking, attribution, and campaign performance. Here’s what’s changing, what it means for your data, and how to make sure you’re set up correctly.
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Meta’s New Manus AI Tool Could Change Marketing Faster Than Any Algorithm Update
Meta quietly rolled out a new product that could have a bigger impact on digital marketing than any Facebook algorithm update, Ads Manager change, or targeting restriction we’ve seen in the last decade.
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OpenAI’s Privacy Update Signals a Bigger Shift in AI, Ads, and Digital Trust
OpenAI recently updated its Privacy Policy, outlining changes related to ads, data transparency, teen safeguards, and new product features. On paper, it looks like a standard policy update. In reality, it signals something much bigger for marketers.
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Your Not-Too-Late Digital Marketing Trends Likely to Shape 2026 Playbook
Here are the trends most likely to matter in 2026, plus practical ways to act on each one. And here’s some good news … it’s not too late to act.
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OpenAI Releases GPT-5.1 Updates With Improved Instruction
OpenAI’s latest update is a step toward personalized AI that adapts to individual preferences and tasks.
