With all the changes to online privacy and mail privacy protection, a greater emphasis is going to be need on engagement on the web, especially within emails.
If you’re not familiar with Apple’s Mail Privacy Protection tool, simply, it’s a tool that’ll mask your computer’s identifiers, such as IP address and location. The purpose of this is to protect consumers from having their data tracked without their permission or knowledge.
It’s great for consumers, bad for marketers. There have been solid arguments – pros and cons – on both sides. We won’t get into that here.
Additional Insights
In a blog by Litmus, Guide to Calls-To-Action (CTAs) in Email Marketing, it goes into great detail how to improve your email marketing.
Here is a highlight from that blog.
Wording or language says a lot. “Click Here” or “Buy Now” would seem like great CTA language. According to Litmus, “it really doesn’t give a reader any incentive for taking action. It doesn’t describe the value or what will happen if, in fact, they do click the link.”
Here are some examples of more descriptive, enticing calls-to-action:
- Shop fall collection now
- Access your account
- Get 50% off today
- Start testing
- Learn more
- Start planning
- Show me how
- Run faster
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