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How to Track AI Traffic in Google Analytics or GA4
AI platforms like ChatGPT and Perplexity are becoming major website traffic sources. Learn how to track AI traffic in GA4 with custom channel groups, referral rules, and dashboards.
Bernie Sanders’ AI Ownership Proposal: What Businesses Should Know About the Future of AI
Artificial intelligence is quickly becoming more than just a technology conversation. Bernie Sanders’ proposal for public ownership stakes in major AI companies highlights growing concerns around AI regulation, economic power, and the future of business. Here’s what organizations should pay attention to as AI policy discussions continue to evolve.
Google Business Profile Just Got Smarter: What the New GA4 and Gemini Integrations Mean for Businesses
Google Business Profile is evolving with powerful new GA4 and Gemini AI integrations. Learn how these updates can help businesses better track local customer behavior, streamline profile management, improve local SEO insights, and leverage AI to enhance their online visibility.
Dettmann Media Launches New Speaking & Workshops Page Focused on Practical Marketing, Analytics, and AI Education
Dettmann Media is excited to officially launch its new Speaking & Workshops page, expanding its focus beyond consulting services to include educational presentations, workshops, and training sessions for businesses, nonprofits, organizations, and community groups.
Why Google’s New AI Search Reporting Could Reshape SEO Strategy
Google is expanding Search Console reporting to include performance data tied to AI-generated search experiences and AI Mode interactions.
Google Just Changed Search Again. This Time, It’s Different.
At Google I/O 2026, the company unveiled what it called the “biggest upgrade” to Search in more than 25 years. The update introduces deeper AI integration, conversational search experiences, AI-powered agents, and search results that increasingly act more like an assistant than a traditional list of links.
And honestly?
This is probably the clearest signal…
AI Max for Shopping: What It Means for Your Marketing Strategy in 2026
With the launch of AI Max for Shopping, Google is signaling something bigger than just a feature update.
Google Cloud Next 2026: What Marketers and Businesses Need to Understand About the ‘Agentic Era’
AI is no longer experimental. It’s production infrastructure. Even Google Cloud leadership said the “experimental phase is behind us” and the real challenge now is scaling AI across organizations.
Google Just Changed Search (Again): What AI Mode in Chrome Means for Your Marketing Strategy
Google just took another big step toward an AI-first internet.
With its latest update to AI Mode in Chrome, Google is no longer just helping people search the web. It’s starting to sit alongside them while they explore it.
Google Is Changing How Consent Works Between GA4 and Google Ads — Here’s What You Need to Know
Google is changing how consent works between GA4 and Google Ads, putting a single setting in control of advertising data. This update simplifies compliance but can directly impact your tracking, attribution, and campaign performance. Here’s what’s changing, what it means for your data, and how to make sure you’re set up correctly.
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