Category: Content Strategy

• What We Searched For in 2025

  

  According to Google, terms that skyrocketed in interest reveal where our collective focus was.

  dettmannmedia

  Content Strategy, Search Engine Optimization

  ai, artificial-intelligence, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo

• ChatGPT vs. Gemini vs. Claude: Which AI Tool Is Best for Your Business?

  

  Artificial intelligence is no longer a single tool. It is a toolbox, and each model inside it has its own personality, strengths, and blind spots. This guide breaks down how each performs for everyday work, where they shine, and where they stumble. Think of it as a field guide to today’s most capable digital coworkers.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization, Social Media

  ai, artificial-intelligence, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo

• 5 Local Content Tips That Turn ‘Near Me’ Searches Into Real Customers

  

  Content is more than words on a screen. It’s your chance to be seen, trusted, and remembered. For local businesses, the right content can be the difference between showing up as an option and becoming the obvious choice.

  dettmannmedia

  Content Strategy, Search Engine Optimization

  digital-marketing, keyword-research, marketing, organic-traffic, Search Engine Optimization, seo

• Google Unveils Scheduling Tool for Business Profiles

  

  For the first time, businesses can schedule posts to publish automatically on a future date and time, without relying on manual posting or third-party tools.

  dettmannmedia

  Content Strategy, Search Engine Optimization

  business, digital-marketing, local-seo, marketing, organic-traffic, Search Engine Optimization, seo

• Why the Offseason Is the Smartest Time to Invest in Digital Marketing

  

  Offseason planning sets up outdoor service companies for a successful busy season. Discover how smart digital marketing, SEO, and AI-optimized content now can fill your spring schedule before the rush begins.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization

  business, content-marketing, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo

• How Google’s New Agentic AI Will Change Shopping

  

  Google introduces new AI shopping tools, including agentic checkout, price tracking, and local inventory calls to simplify holiday buying.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization

  ai, digital-marketing, marketing, Search Engine Optimization, seo, technology

• How Smarter SEO Targeting Improved Traffic Quality for Five Star Complete Asphalt Services

  

  Q3 2025 SEO report for Five Star Complete Asphalt Services shows clicks up 105 % and CTR up 226 %. See how Dettmann Media turned seasonal slowdown into qualified leads.

  dettmannmedia

  Content Strategy, Search Engine Optimization

  Search Engine Optimization, seo

• Google’s $100 Billion Quarter: AI Impact on Search

  

  Alphabet, Google, hits its first $100B quarter, driven by AI growth, Gemini adoption, and Google Cloud shaping the future of search.

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization, Website Design

  ai, artificial-intelligence, digital-marketing, marketing, organic-traffic, Search Engine Optimization, seo

• Future of PPC: Balancing Automation and Human Creativity

  

  AI should be a creative partner, not the final editor. How do you do that?

  dettmannmedia

  AI (Artificial Intelligence), Content Strategy, Search Engine Optimization

  ai, artificial-intelligence, digital-marketing, marketing, technology

• Take social media marketing seriously; they’re not janitors

  

  Social media experts for a company provide valuable insight to help maximize ROI. But they’re not office managers or even janitors.

  dettmannmedia

  Content Strategy, Social Media

  business, content-marketing, digital-marketing, marketing, Social Media