Nick Dettmann, owner and founder of Dettmann Media will be one of the featured presenters at the Small Business Development Center (SBDC) Digital Marketing and Social Media Conference, hosted at the University of Wisconsin-Madison on April 7.
Nick’s presentation is called “From Overwhelmed to Organized: A DIY Framework for Marketing, Analytics, and AI.”
Registration Information
In this all-day conference, participants will explore how strategy, systems, and technology work together to drive sustainable digital marketing results.
In a world where every click, scroll, and impression can be measured — but few businesses know what to do with that data — this session bridges the gap between information and impact.
This session will guide small businesses and marketing professionals through practical strategies to turn analytics, automation, and AI tools into real business growth.
Attendees will learn how to connect key marketing data into actionable insights that drive higher engagement, conversions, and ROI. This presentation focuses on what works in today’s digital landscape, without requiring a massive budget or marketing team, while also helping often-overwhelmed business owners with improved simplicity and efficiency.
What Attendees Will Learn In This Session
By the end of the session, attendees will be able to do the following tasks:
- Identify which digital marketing metrics matter for growth, as well as how to interpret them.
- Use free and accessible tools (Google Analytics 4, Tag Manager, Meta Insights, etc.) to measure and improve campaign performance.
- Understand how AI tools can streamline content creation, data reporting, and audience engagement while maintaining authenticity.
- Apply a simple framework to track, test, and optimize their marketing across social media, email, and web.
- Develop a plan for turning marketing data into decisions that generate measurable revenue or leads.
About The Presenter: Nick Dettmann
Nick Dettmann is a results-driven digital marketer who helps brands turn data into measurable growth. With deep experience across B2B and B2C industries, Nick builds strategies that increase conversions, strengthen brand visibility, and maximize ROI. His work spans SEO, social media, paid advertising, email marketing, and marketing automation, giving him a comprehensive perspective on how each channel contributes to the full customer journey.
Known for combining strategic thinking with technical skill, Nick brings a strong analytical mindset and a creative approach to problem-solving. His past campaigns have delivered meaningful improvements in online engagement and brand performance, backed by data and clear insights.
Nick is also an early adopter and advocate for responsible, high-impact use of Artificial Intelligence in marketing. After completing multiple certification programs focused on AI and generative AI, he now integrates these tools into strategy development, content creation, and workflow optimization. His practical, real-world approach helps businesses understand how to embrace AI without losing authenticity or control.
Through his consultancy, Dettmann Media, Nick supports organizations at every stage of their marketing efforts: planning, execution, optimization, and reporting. His mission is to make modern marketing more accessible, measurable, and effective for teams of all sizes.
What Else Attends Will Learn At The Conference
- Why Most Digital Marketing Fails [and How to Fix It]
- Local SEO: How to Get Found by Nearby Customers on Google
Registration is open for the conference.
Registration for Spring 2026 Conference
Location: Pyle Center, UW-Madison
Schedule: 8:30 a.m.-4 p.m.
Date: April 7, 2026
Fee: WEDC and the Mainstreet Bounceback Program are supporting the $309 cost of this course for operating, for-profit businesses under 500 employees.
Fee: The cost of this course for nonprofits, pre-venture (not yet started) businesses, and those participants from a company of over 500 employees is $309.
Leave a comment