Dettmann Media

Google has recently introduced a major update to Google Business Profile (GBP): native post scheduling. For the first time, businesses can schedule posts to publish automatically on a future date and time, without relying on manual posting or third-party tools.

Why Scheduling GBP Posts Is Valuable

Posting regularly on a Google Business Profile is one of the simplest ways to boost local visibility and keep your profile active. But most businesses struggle to stay consistent because posting manually takes time and effort, also easy to forget.

Here’s why this will help businesses:

• Consistency improves visibility: Google rewards regularly updated profiles.
• Freshness builds trust: Customers are more likely to interact with an active business profile.
• Timing matters: Scheduled posts go live at the right moment, even if you’re offline.
• You save time: Create all your posts once a month and let Google publish them automatically.

How The Native Scheduling Feature Works

Scheduling a post is now simple and takes maybe less than a minute:

• Open your Google Business Profile in Google Search.
• Click “Add Update”, “Add Offer” or “Add Event”.
• Create your post with text, images, links, or CTA.
• Click “Schedule” instead of “Publish”.
• Select your future date and time.
• Save. Now, your post will publish automatically when you want it to.

Additional Insights

AI-driven changes to local search

Local content strategies that drive qualified traffic

Why Is This Useful?

Simple. It improves efficiency and effectiveness of making sure you have an up-to-date and active GBP, which we know can hurt in search results, but also builds trust with consumers.

Before these updates, this feature was often overlooked and, quite frankly, forgotten about (myself included).

• No more missed posts: Time-sensitive updates can be prepared in advance.
• No manual work needed: You no longer need login at the exact time you want a post live.
• More consistent activity: You can plan and schedule posts weekly or monthly.
• Affordable: Small businesses no longer need paid scheduling tools.

What You Need To Do Next

• Create a content calendar for posts
• Plan for about 1-2 posts per week
• Create images
• Schedule your posts

To summarize

Google’s new native scheduling feature is a major, and long-awaited, improvement that makes posting easier, faster, and more consistent. This update saves time and helps maintain a strong presence in Google Search and Maps.