Hootsuite’s OwlyAI tool to enhance content creation

Hootsuite believes it will change the game when it comes to content creation and social media post analysis.

The company has launched its version of artificial intelligence with OwlyGPT. It’s an AI assistant that scours live social feeds to help you create content, identify the latest trends, and build campaigns based on what’s happening online at any given time.

“Unlike other AI tools trained on outdated news articles, blogs, and websites, OwlyGPT pulls from real-time social conversations to generate fresh insights, effective strategies, and social content,” according to Hootsuite’s website. “It’s the first AI assistant that actually gets what your social team does — and makes them better at it.”

Also now available is users can now plan and schedule Facebook Reels and Stories alongside all other content.

OwlyGPT, Hootsuite says, is “built on real-time social media conversations.”

Here’s how it works:

OwlyGPT analyzes current trends and conversations specific to your brand and industry, helping you stay relevant and ahead of the curve.
Smart, no-nonsense tips at your fingertips. Ask OwlyGPT for anything — audience insights, engagement strategies, and even last-minute crisis comms.
Give your team the gift of speed. OwlyGPT generates content ideas, captions, and scripts in seconds based on the freshest insights — all customized to your brand.

Additional Insights

Content Repurposing Strategy: How to Get 5X More From Every Post

“OwlyGPT is an AI social media post and image generator that can craft content for any social network based on a variety of prompts,” according to Hootsuite’s website. “Create from scratch, from your brand’s previous posts, or even from an image. Plus, have OwlyGPT generate on-brand image assets based on your caption.”

Billy Jones, head of marketing at Hootsuite, said via bctechnology.com, “Real time is the new bottom line. Social moves at the speed of culture and marketers need tools that can keep up – but the truth is, most generative AI tools are already out of date the moment marketers use them. Traditional AI has its place, but falls short for marketers who operate where their customers do: on social. If they can’t reach their audience with data that reflects what’s happening right now, they can’t drive real impact. That’s the gap OwlyGPT is closing.”

Below is a video by Hootsuite highlighting the OwlyGPT tool.