Do you know where your web traffic comes from?

Knowing where your website visitors come from, i.e., how they get to your site, is valuable information, especially if you’re running any kind of digital advertising/marketing campaign.

A great way, not to mention a free way to do so, is using what are called UTMs or a Urchin Tracking Module.

UTM parameters are variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. Google offers this FOR FREE! (https://ga-dev-tools.web.app/campaign-url-builder/)

The variants are:

Website URL
Campaign ID
Campaign source
Campaign medium
Campaign name
Campaign term
Campaign content

It is recommended you use link shorteners, more so on social media.

Here is a video to help you get started: UTM Tracking – Step by Step Tutorial for Beginners

Additional Insights

What are your site’s keywords?

Nick Dettmann, owner and founder of Dettmann Media will be one of the featured presenters at the Small Business Development Center (SBDC) Digital Marketing and Social Media Conference, hosted at the University of Wisconsin-Madison on April 7.

In this all-day conference, participants will explore how strategy, systems, and technology work together to drive sustainable digital marketing results. Join us to build your marketing toolkit and take a time-out to learn more!

Nick’s presentation is called “From Overwhelmed to Organized: A DIY Framework for Marketing, Analytics, and AI”