Knowing where your website visitors come from, i.e., how they get to your site, is valuable information, especially if you’re running any kind of digital advertising/marketing campaign.
A great way, not to mention a free way to do so, is using what are called UTMs or a Urchin Tracking Module.
UTM parameters are variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. Google offers this FOR FREE! (https://ga-dev-tools.web.app/campaign-url-builder/)
The variants are:
- Website URL
- Campaign ID
- Campaign source
- Campaign medium
- Campaign name
- Campaign term
- Campaign content
It is recommended you use link shorteners, more so on social media.
Here is a video to help you get started: UTM Tracking – Step by Step Tutorial for Beginners
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