As noted previously, with all the recent changes to online privacy and mail privacy protection, a greater emphasis is going to be need on engagement on the web, especially within emails.
If you’re not familiar with Apple’s Mail Privacy Protection tool, simply, it’s a tool that masks your computer’s identifiers, such as IP address and location. The purpose of this is to protect consumers from having their data tracked without their permission or knowledge.
One of the biggest points of emphasis in trying to get more for your investment in online and email marketing strategies is to put a greater value on clicks.
Additional Insights
On-Page SEO Tips: 10 Quick Tweaks to Boost Rankings
Red Website Design, a digital marketing company based in the UK, showcased nine recommendations to help marketers increase website/email calls to action:
- Keep Your CTAs Brief
- Create Urgency
- Try Reverse Psychology
- Personalize Your CTAs
- Use Responsive Design
- Utilize Contrasting Colors and White Space
- Make Your CTAs Into a Button
- Double-check Your Landing Pages
- Test and Refine
Read more about those tips, plus an infographic by clicking here.
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