Read about tips and trend analysis in the ever-changing digital marketing universe.
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Nick Dettmann, owner and founder of Dettmann Media will be one of the featured presenters at the Small Business Development Center (SBDC) Digital Marketing and Social Media Conference, hosted at the University of Wisconsin-Madison on April 7.
In this all-day conference, participants will explore how strategy, systems, and technology work together to drive sustainable digital marketing results. Join us to build your marketing toolkit and take a time-out to learn more!
Nick’s presentation is called “From Overwhelmed to Organized: A DIY Framework for Marketing, Analytics, and AI”
Blog posts
Search Is Now Personal: What Google’s AI Mode Means for Marketers
Google’s latest update to Search, introducing Personal Intelligence inside AI Mode, makes one thing clear: search is no longer just about keywords or queries. It is about context, intent, and the individual behind the screen. This is not a future trend. It is already happening.
How AI Is Transforming Social Media Marketing
AI is reshaping social media marketing. Learn how brands can use AI for content, analytics, ads, and engagement in 2026 and beyond.
The Modern Marketing Funnel: How AI Is Changing the Customer Journey
Discover how AI is transforming the traditional marketing funnel into a modern customer journey. Learn how businesses can adapt their strategy, content, and analytics with help from Dettmann Media.
OpenAI’s Privacy Update Signals a Bigger Shift in AI, Ads, and Digital Trust
OpenAI recently updated its Privacy Policy, outlining changes related to ads, data transparency, teen safeguards, and new product features. On paper, it looks like a standard policy update. In reality, it signals something much bigger for marketers.
Your Not-Too-Late Digital Marketing Trends Likely to Shape 2026 Playbook
Here are the trends most likely to matter in 2026, plus practical ways to act on each one. And here’s some good news … it’s not too late to act.
Dettmann Media Founder To Be Guest Speaker at Digital Marketing Conference
In this all-day conference, participants will explore how strategy, systems, and technology work together to drive sustainable digital marketing results.
The Old SEO Playbook Is Breaking: Why Fewer Clicks Matter More Than Ever
Organic traffic is declining and AI answers searches before the click. Learn why fewer, high-intent clicks now drive better conversions.
What We Searched For in 2025
According to Google, terms that skyrocketed in interest reveal where our collective focus was.
ChatGPT vs. Gemini vs. Claude: Which AI Tool Is Best for Your Business?
Artificial intelligence is no longer a single tool. It is a toolbox, and each model inside it has its own personality, strengths, and blind spots. This guide breaks down how each performs for everyday work, where they shine, and where they stumble. Think of it as a field guide to today’s most capable digital coworkers.
5 Local Content Tips That Turn ‘Near Me’ Searches Into Real Customers
Content is more than words on a screen. It’s your chance to be seen, trusted, and remembered. For local businesses, the right content can be the difference between showing up as an option and becoming the obvious choice.
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