Read about tips and trend analysis in the ever-changing digital marketing universe.
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What We Searched For in 2025
According to Google, terms that skyrocketed in interest reveal where our collective focus was.
ChatGPT vs. Gemini vs. Claude: Which AI Tool Is Best for Your Business?
Artificial intelligence is no longer a single tool. It is a toolbox, and each model inside it has its own personality, strengths, and blind spots. This guide breaks down how each performs for everyday work, where they shine, and where they stumble. Think of it as a field guide to today’s most capable digital coworkers.
5 Local Content Tips That Turn ‘Near Me’ Searches Into Real Customers
Content is more than words on a screen. It’s your chance to be seen, trusted, and remembered. For local businesses, the right content can be the difference between showing up as an option and becoming the obvious choice.
Google rolling out branded queries filter in Search Console
Learn how Google’s new branded query filter helps you separate brand-aware traffic from discovery traffic. Understand branded vs non-branded queries, why they matter, and how to use Search Console insights to measure visibility and improve performance.
Google Search Gets Smarter: Meet Gemini 3 in AI Mode
The brands that learn to align with this more intuitive, intent-driven search environment will gain a significant advantage in visibility, credibility, and customer engagement as AI-powered search becomes the new default.
Google Unveils Scheduling Tool for Business Profiles
For the first time, businesses can schedule posts to publish automatically on a future date and time, without relying on manual posting or third-party tools.
OpenAI Releases GPT-5.1 Updates With Improved Instruction
OpenAI’s latest update is a step toward personalized AI that adapts to individual preferences and tasks.
How AI Search is Transforming Business Visibility
Zero-click searches are rising fast, and AI-driven answers are replacing traditional website clicks. Learn how local service businesses can stay visible with GEO, stronger Google Business Profiles, structured data, and modern SEO strategies.
Why the Offseason Is the Smartest Time to Invest in Digital Marketing
Offseason planning sets up outdoor service companies for a successful busy season. Discover how smart digital marketing, SEO, and AI-optimized content now can fill your spring schedule before the rush begins.
How Google’s New Agentic AI Will Change Shopping
Google introduces new AI shopping tools, including agentic checkout, price tracking, and local inventory calls to simplify holiday buying.
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