Most businesses don’t have a marketing problem. They have a clarity problem.
What We Actually Do
Most marketing agencies:
- Focus on impressions
- Focus on content output
- Focus on activity
Dettmann Media:
- Identifies what’s working
- Fixes what’s not
- Builds systems that scale results
What Makes Dettmann Media Different
📊 Data First
We don’t guess. Every decision is backed by analytics, not assumptions.
🧠 Strategy Over Tactics
Anyone can post content. We build systems that drive measurable growth.
📈 Full-Funnel Thinking
From visibility to conversion, we analyze the entire journey, not just one metric.
CASE STUDY: Five Star Complete Asphalt Services (West Haven, CT)
Goal → Results: Local SEO Expansion = Major Growth
👉 Offseason SEO improvements helped position the company for stronger visibility heading into peak season
Results at a Glance
🟢 +224% Total Users
🟢 +317% New Users
🟢 +123% Website Activity
More local visibility, stronger discovery, and increased traffic from Google search
The Challenge
Five Star Complete Asphalt Services had a strong reputation locally, but the website had limited visibility across surrounding Connecticut markets.
Key issues:
- Limited reach in neighboring towns and cities
- Service pages lacked local SEO depth
- Seasonal business trends made growth inconsistent
- Website structure needed stronger alignment with how customers search online
The goal wasn’t just more traffic. It was increasing visibility to people actively searching for asphalt and sealcoating services in the area.
Key Insight
More localized content created more opportunities for Google visibility.
During the offseason, Dettmann Media focused on:
- building localized town/service pages
- improving service page content
- optimizing page titles and website text
- strengthening internal linking
- expanding geographic keyword targeting
As a result:
- Organic search traffic increased significantly
- More first-time users discovered the business
- Google began surfacing the site more often for local service searches
The website became easier for both search engines and customers to understand.
Business Impact
- Increased visibility across West Haven, Milford, New Haven, and surrounding areas
- More qualified users landing on service-focused pages
- Stronger positioning entering peak asphalt season
- Higher likelihood of inbound calls and quote requests
- Improved long-term local SEO foundation for continued growth
The result wasn’t just more traffic. It was stronger local visibility from users actively searching for asphalt paving, sealcoating, crack filling, and parking lot services.
Want Results Like This?
Stop guessing. Start building a system.
CASE STUDY: Overflow Ministries (Mayville, WI)
Goal: Built a nonprofit website from the ground up to turn a clear mission into a structured platform for awareness, engagement, and donations.
Key Outcomes:
- New website built from scratch
- Clear donation and engagement path
- Foundation for long-term growth
Need A Website?
Contact Dettmann Media.
CASE STUDY: AFS Reps (Waukesha, WI)
Goal: Email Performance Optimization
Results at a Glance
🟢 33.7% Open Rate
🟢 5.9% Click Rate
🟢 17.5% CTOR
👉 Strong engagement, unlocked growth by improving subject lines
The Challenge
AFS Reps had consistent email campaigns in place, but leadership lacked clarity on performance.
Key questions:
- Is email marketing actually working?
- Are we reaching the right audience?
- Where is the biggest opportunity to improve?
The data existed, but it wasn’t telling a clear story.
Key Insight
This wasn’t a performance problem. It was an opportunity problem.
- Engagement was already strong
- Content was clearly resonating
- The only gap was getting more opens
Which means: Improving subject lines = scaling everything else
Business Impact
- High-quality engagement confirmed audience alignment
- Strong CTOR validated messaging and content strategy
- Identified the single highest-leverage improvement area
Instead of guessing, AFS now has a clear growth lever
Want Results Like This?
Stop guessing. Start building a system.
CASE STUDY: Mueller Sports Medicine, Prairie du Sac, WI
Goal: Rebuild GA4 + GTM for E-commerce Clarity
Results at a Glance
- Full e-commerce funnel visibility restored
- Eliminated “(not set)” gaps in key reporting areas
- Real-time tracking of coupons, checkout flow, and search behavior
- Clean, stable GTM container with reduced error risk
From unreliable data → to decision-ready insights
👉 Fixed broken tracking → unlocked decision-making clarity
The Challenge
Mueller Sports Medicine had a GA4 and GTM setup in place, but it wasn’t delivering reliable insights.
Key issues:
- “(not set)” search terms limiting attribution clarity
- Missing or incomplete coupon tracking
- Broken or inconsistent funnel reporting
- Overloaded GTM container with outdated tags and triggers
The result: Marketing leadership couldn’t confidently answer …
- What’s driving conversions?
- Where are users dropping off?
- Which promotions are actually working?
Key Insight
You can’t optimize what you can’t trust.
Before:
- Data existed, but it wasn’t reliable
- Reporting created more questions than answers
After:
- Every key user action is trackable
- Every report ties back to real behavior
The biggest win wasn’t new data. It was trusted data
Business Impact
- Executives can now answer critical questions:
- Which coupon codes drive conversions
- Where users abandon checkout
- What search terms lead to purchases
- Marketing team can:
- Track ROI of campaigns in real time
- Optimize promotions with confidence
- Organization now operates with:
- Clarity instead of guesswork
- Data-backed decision making
Want Results Like This?
If your data feels messy, incomplete, or unreliable…
That’s not a reporting issue. That’s a system issue.
Additional Campaign Highlights
A snapshot of supporting work across email, social, and content campaigns — all focused on driving measurable results.
Email Campaign Performance
Across multiple clients and campaigns:
- Open rates up to 36.3% (vs. 25% goal)
- Click rates up to 8.2% (vs. 2.5% goal)
- Consistently exceeded industry benchmarks for engagement
Strong subject line strategy + relevant content = higher engagement
Paid & Organic Social Campaigns
Event promotion and audience growth campaigns:
- Increased event signups +283% (12 → 46) in two weeks
- Generated 1,600+ link clicks at <$0.25 CPC
- Achieved 25,000+ reach and strong engagement rates
Targeted messaging and channel mix drove measurable action
Ticket Sales Campaign (Multi-Channel)
Integrated campaign using email + social:
- 900 tickets sold → 100% sellout across six shows
- 1,600+ paid social clicks with efficient spend
- Email performance aligned with industry benchmarks
Coordinated campaigns turned awareness into full conversion
Video & Content Campaigns
Product launches and brand storytelling:
- Produced and deployed video content across web, email, and social
- Supported new product rollouts and campaign engagement
- Enhanced visual storytelling to improve audience connection
Content designed not just to look good, but to support campaign performance
What This Shows
- Consistent ability to drive engagement across channels
- Strong alignment between strategy, content, and performance
- Focus on measurable outcomes, not just execution
Your Marketing Shouldn’t Feel Like Guesswork
If you’re not sure what’s working … that’s exactly what we fix.
