Most businesses don’t have a marketing problem. They have a clarity problem.
What We Actually Do
Most marketing agencies:
- Focus on impressions
- Focus on content output
- Focus on activity
Dettmann Media:
- Identifies what’s working
- Fixes what’s not
- Builds systems that scale results
What Makes Dettmann Media Different
📊 Data First
We don’t guess. Every decision is backed by analytics, not assumptions.
🧠 Strategy Over Tactics
Anyone can post content. We build systems that drive measurable growth.
📈 Full-Funnel Thinking
From visibility to conversion, we analyze the entire journey, not just one metric.
CASE STUDY: AFS Reps (Email Performance Optimization)
👉 Strong engagement, unlocked growth by improving subject lines
Results at a Glance
🟢 33.7% Open Rate
🟢 5.9% Click Rate
🟢 17.5% CTOR
The Challenge
AFS Reps had consistent email campaigns in place, but leadership lacked clarity on performance.
Key questions:
- Is email marketing actually working?
- Are we reaching the right audience?
- Where is the biggest opportunity to improve?
The data existed, but it wasn’t telling a clear story.
Key Insight
This wasn’t a performance problem. It was an opportunity problem.
- Engagement was already strong
- Content was clearly resonating
- The only gap was getting more opens
Which means: Improving subject lines = scaling everything else
Business Impact
- High-quality engagement confirmed audience alignment
- Strong CTOR validated messaging and content strategy
- Identified the single highest-leverage improvement area
Instead of guessing, AFS now has a clear growth lever
Want Results Like This?
Stop guessing. Start building a system.
CASE STUDY: Five Star Complete Asphalt Services (Smarter SEO Targeting → Higher-Quality Traffic)
👉 Less traffic, better traffic, higher conversion potential
Results at a Glance
🟢 +108% Clicks
🟢 +230% CTR
🟡 -37% Impressions (strategic)
More qualified traffic, not just more traffic
The Challenge
Five Star Complete Asphalt Services had strong offline reputation and demand, but online performance lacked clarity.
Key issues:
- Inconsistent Google visibility
- Seasonal fluctuations masking performance trends
- No clear insight into what was actually driving leads
The goal wasn’t just more traffic. It was better traffic that converts
Key Insight
Less visibility. More relevance. Better results.
- Impressions dropped due to seasonal demand
- But clicks increased dramatically
Which means: Google started showing the site to the right audience, not just a bigger one
Business Impact
- Higher-intent users landing on service pages
- Stronger alignment between search queries and services
- Increased likelihood of inbound calls and quote requests
Traffic became more qualified and conversion-ready
Want Results Like This?
Stop chasing traffic. Start attracting the right audience.
CASE STUDY: Mueller Sports Medicine (Rebuilding GA4 + GTM for E-commerce Clarity)
👉 Fixed broken tracking → unlocked decision-making clarity
Results at a Glance
- Full e-commerce funnel visibility restored
- Eliminated “(not set)” gaps in key reporting areas
- Real-time tracking of coupons, checkout flow, and search behavior
- Clean, stable GTM container with reduced error risk
From unreliable data → to decision-ready insights
The Challenge
Mueller Sports Medicine had a GA4 and GTM setup in place, but it wasn’t delivering reliable insights.
Key issues:
- “(not set)” search terms limiting attribution clarity
- Missing or incomplete coupon tracking
- Broken or inconsistent funnel reporting
- Overloaded GTM container with outdated tags and triggers
The result: Marketing leadership couldn’t confidently answer …
- What’s driving conversions?
- Where are users dropping off?
- Which promotions are actually working?
Key Insight
You can’t optimize what you can’t trust.
Before:
- Data existed, but it wasn’t reliable
- Reporting created more questions than answers
After:
- Every key user action is trackable
- Every report ties back to real behavior
The biggest win wasn’t new data. It was trusted data
Business Impact
- Executives can now answer critical questions:
- Which coupon codes drive conversions
- Where users abandon checkout
- What search terms lead to purchases
- Marketing team can:
- Track ROI of campaigns in real time
- Optimize promotions with confidence
- Organization now operates with:
- Clarity instead of guesswork
- Data-backed decision making
Want Results Like This?
If your data feels messy, incomplete, or unreliable…
That’s not a reporting issue. That’s a system issue.
Additional Campaign Highlights
A snapshot of supporting work across email, social, and content campaigns — all focused on driving measurable results.
Email Campaign Performance
Across multiple clients and campaigns:
- Open rates up to 36.3% (vs. 25% goal)
- Click rates up to 8.2% (vs. 2.5% goal)
- Consistently exceeded industry benchmarks for engagement
Strong subject line strategy + relevant content = higher engagement
Paid & Organic Social Campaigns
Event promotion and audience growth campaigns:
- Increased event signups +283% (12 → 46) in two weeks
- Generated 1,600+ link clicks at <$0.25 CPC
- Achieved 25,000+ reach and strong engagement rates
Targeted messaging and channel mix drove measurable action
Ticket Sales Campaign (Multi-Channel)
Integrated campaign using email + social:
- 900 tickets sold → 100% sellout across six shows
- 1,600+ paid social clicks with efficient spend
- Email performance aligned with industry benchmarks
Coordinated campaigns turned awareness into full conversion
Video & Content Campaigns
Product launches and brand storytelling:
- Produced and deployed video content across web, email, and social
- Supported new product rollouts and campaign engagement
- Enhanced visual storytelling to improve audience connection
Content designed not just to look good, but to support campaign performance
What This Shows
- Consistent ability to drive engagement across channels
- Strong alignment between strategy, content, and performance
- Focus on measurable outcomes, not just execution
Your Marketing Shouldn’t Feel Like Guesswork
If you’re not sure what’s working … that’s exactly what we fix.
